"C'est l'histoire d'un hasard & d'une rencontre entre la création, la recherche de liberté et un magasin de chaussures acquis par concours de circonstances."
the origins
Vita: from the Latin "vita", means life.
Created in 2004 in northern France, Laura Vita is an alliance of two names.
Laura: inspired by the Latin term "laurus", translated as "laurel" and carries a meaning of glory, victory and by extension, joy.
The Project & Creation Methodology
The thirst for pure creativity, the quest for freedom and comfort compatible with the life of an active woman in a spirit far removed from trends.
The very discreet designer, a doctor of medicine and a doctor of biology, founded the brand with the aim of providing modern women with footwear that was beautiful, distinctive, and comfortable. Perhaps due to a lack of formal training in design, or to a design methodology grounded in research, the products increasingly stood out for their unique appearance and colors. Very quickly, an eclectic style, sometimes quirky, sometimes romantic, emerged.
Today, closer to the reality of everyday life and still imbued with a unique strength of character, Laura Vita products are dedicated to giving women a way to fully express their personality; defying conventions and preconceived ideas.
the values
Discretion
The designer refuses any promotion not associated with Laura Vita products. Our products speak for themselves. And the spotlight is on you. Our job is to create, test, produce, and present them to you.
The courage to employ women in key positions in the company
internal training provided and opportunities for young talent.
A human-sized production chain
Our workshops, located around the world, are supervised and regularly checked. They are small and allow local employees to live properly in a family environment.
We are working to increasingly use FSC-certified and other packaging.
Currently, Laura Vita-stamped cardboard shipping packages are. Coming soon: removal of polystyrene molds in shoes from new manufacturing waves from 2021.