"It's the story of a chance encounter and a meeting between creation, the search for freedom and a shoe store acquired by a twist of fate."
The origins
Vita: from the Latin "vita", means life.
Created in 2004 in northern France, Laura Vita is a combination of two names.
Laura: inspired by the Latin term "laurus," meaning "laurel," which signifies glory, victory, and by extension, joy.
The Project & Creation Methodology
A thirst for pure creativity, a quest for freedom, and comfort compatible with the life of an active woman, all while remaining distinct from current trends.
The discreet designer, who holds a doctorate in medicine and a doctorate in biology, founded Brand with the aim of providing modern women with a footwear product that is beautiful, different and comfortable. Perhaps due to a lack of academic stylistic training, or to a design methodology based on the foundations of research, the products increasingly stood out for their unique appearance and colors. Soon, the eclectic style - sometimes crazy, sometimes romantic - became established.
Today, closer to the reality of daily life and always imbued with a unique strength of character, Laura Vita products are dedicated to giving women a means to fully express their personality, disregarding conventions and preconceived notions.
Our Values
Discretion
The designer refuses any promotion not associated with Laura Vita products. Our products speak for themselves, and the focus is on you. Our work involves creating, testing, producing, and presenting them to you.
The courage to employ women in key positions within the company
Internal training provided and opportunities for young talent.
A human-scale production chain
Our workshops, dispersed worldwide, are supervised and regularly monitored. They are small-scale, allowing local employees to live comfortably in a family-like environment.
We are working to increasingly use FSC-certified and other sustainable packaging.
Currently, Laura Vita-branded cardboard shipping packaging is FSC-certified. Coming soon: elimination of polystyrene molds in shoes from new manufacturing waves starting in 2021.