"It's the story of chance & a meeting between creation, the search for freedom and a shoe store acquired by a combination of circumstances."
the origins
Vita: from the Latin "vita", meaning life.
Founded in 2004 in northern France, Laura Vita is an alliance of two names.
Laura: inspired by the Latin term "laurus", translated as "laurel", and carries a meaning of glory, victory and, by extension, joy.
The Project & Creation Methodology
The thirst for pure creativity, the quest for freedom and comfort compatible with an active woman's life in a spirit far removed from trends.
The discreet designer, who holds a doctorate in medicine and a doctorate in biology, founded Brand with the aim of providing modern women with a footwear product that is beautiful, different and comfortable. Perhaps due to a lack of academic stylistic training, or to a design methodology based on the foundations of research, the products increasingly stood out for their unique appearance and colors. Soon, the eclectic style - sometimes crazy, sometimes romantic - became established.
Today, closer to the reality of everyday life and still imbued with a unique strength of character, Laura Vita products are dedicated to giving women a means of expressing their personality to the full; flouting convention and preconceived ideas.
the values
Discretion
The designer refuses any promotion not associated with Laura Vita products. Our products do the talking. And the place is yours. Our job is to create, test, produce and present them to you.
The courage to employ women in key corporate positions
in-house training programs and a place for young talent.
A production line on a human scale
Our workshops, scattered around the world, are supervised and regularly audited. They are small-scale, and allow local employees to live well in a family environment.
We are working to use more and more FSC-certified and other types of packaging.
Currently, cardboard shipping packaging bearing the Laura Vita logo is. Coming soon: elimination of polystyrene molds in shoes from new waves of production from 2021.