"This is the story of a chance & a meeting between creation, the search for freedom and a shoe store acquired by a combination of circumstances."
The Origins
Created in 2004 in the north of France, Laura Vita is an alliance of two names.
Laura: inspired by the Latin word "laurus", translated as "laurel" and carries a meaning of glory, victory and by extension, joy.
Vita: from the Latin "vita", means life.
The Project & Creation Methodology
The thirst for pure creativity, the quest for freedom and comfort compatible with an active woman's life in a spirit far removed from trends.
The very discreet designer, a doctor of medicine and a doctor of biology, founded the brand with the aim of giving modern women a footwear product that is beautiful, different and comfortable. Perhaps due to a lack of academic styling training, or a design methodology based on the foundations of research, the products were increasingly distinguished by their unique appearance and colors. Soon, the eclectic style, sometimes crazy, sometimes romantic, became established.
Today, closer to the reality of everyday life and still imbued with a unique strength of character, Laura Vita products are dedicated to giving women a way to fully express their personality; disregarding conventions and preconceived ideas.
The Values
Discretion. The designer refuses any promotion not associated with Laura Vita products. It is our products that speak. And the place is made for you. Our job is to create, test, produce and present them to you.
Freedom of expression in clothing #LauraVita. We like to see our customers express themselves in their own way and wear our products the way they want. There is no such thing as a Laura Vita woman. She is multiple, changeable, unique as she wants. We like to see her in all colors, shapes, styles, languages and cultures. Our products help you express yourself, they don't dictate how you should look or behave. On the contrary.
Top quality leather, vegetable tanned and hand applied whenever possible for less waste in nature.
Always new materials. The unused surplus is reintroduced in small limited series, often unique pairs. This allows us to limit waste, to contribute to the expansion of the range and to test new products. Also, it allows our design offices and workshops to continue working even in slow periods. If you are interested in these products, contact us here
The fit and comfort studied for the greatest number. The designer and her collaborators try the products before launching their production. The models are all different women. The emphasis is placed on walking comfort, ease of putting on the product and adjustments.
Affordable prices in line with the materials and resources used. We do not practice a policy of inaccessibility. We refuse any policy of price war and quality reduction to the detriment of our customers and collaborators, providers.
The courage to employ women in key positions of the company, internal training provided and room for young talent .To join us, send your CVs here.
A production line of human size. Our workshops, scattered around the world, are supervised and regularly controlled. They are small in size and allow local employees to live well in a family environment.
We are working to use more and more FSC and other certified packaging. Currently, Laura Vita stamped shipping cartons are. Coming soon: elimination of polystyrene molds in shoes from new waves of manufacturing starting in 2021.
If it takes time, it's because we don't have the same human and financial resources as the big groups. We do things at our own pace, to the best of our ability.